1. Going Too Hard on Location Pages
A lot of window cleaning businesses think SEO means cranking out a bunch of city pages and calling it a day.
The days when that worked are long past and can actually hurt your business long term.
Google has gotten really good at spotting repetitive, low-value, and AI-generated location content. When your site is packed with near-identical “Window Cleaning in ___” pages, it doesn’t help you long-term.
What works better:
- Posting short, real blog updates on a regular basis
- Talking about actual jobs you did
- Who the customer was, what you cleaned, where it was, and why it mattered
- Repurposing those posts directly to your Google Business Profile
- Adding real photos from the job
- Bonus points if there’s a customer review tied to it
That kind of content feels real, which is what Google is looking for.
2. Building a Website With No Structure
A lot of websites look fine visually but are a mess behind the scenes.
Google relies on heading structure (H1s, H2s, H3s) to understand what your site is actually about. If everything is just styled text with no hierarchy, you’re making Google guess.
Simple rule of thumb:
- One clear H1 per page that says exactly what you do
- H2s for major sections like services, service areas, or your process
- H3s for details under those sections
This gives Google clean context and makes your content easier to understand and rank.
3. Skipping Local Backlinks Entirely
A lot of local businesses never think about backlinks at all.
You don’t need hundreds. You don’t need anything fancy.
You just need to show Google that your business exists in the real world.
That means being listed in:
- Local business directories
- Chambers of commerce
- Industry associations
- Local partner or supplier sites
A small handful of clean, local backlinks goes a long way.
4. Treating Reviews Like a One-Time Thing
Reviews aren’t merely social proof. They’re also a massive SEO signal.
The mistake is getting a bunch all at once, then going quiet for months.
What Google likes to see is steady, normal review activity.
Even better when reviews naturally mention:
- The service you performed
- The city or neighborhood
- Why the customer was happy
Sometimes your customers end up doing your SEO for you. A detailed review can become the most relevant review on your profile and reinforce exactly what you want to rank for.
